Case Studies

On December 16th, 2022, Jaxstyle, in collaboration with Nightday, launched a charity-subathon on Twitch in support of the Danish Mental Health Fund, Psykiatrifonden.

The collaboration between Nightday, Ditur, and Jacob ‘Pimp’ Winneche resulted in a well-crafted timepiece that showcased the perfect fusion of gaming aesthetics and luxury watchmaking.

Amidst the COVID-19 lockdown, Martin Jensen aimed to bring live music and festival vibes to people across the globe. The Me, Myself, Online tour included 8 spectacular events held at historic and unique sites in Denmark.

The Dreamstream campaign, a collaboration between Nightday and AMD, brought together top esports athletes and content creators like Tobii, N0tail, Topson, Jokerd, BikiniBodhi, GeT_RiGhT, Broxah, and Matafe to celebrate the launch of the Ryzen 7000 processor series.

Leveraging Finn ‘Karrigan’ Andersen’s status as an esports icon, OnePlus and Nightday joined forces to create a dynamic and engaging marketing campaign for the launch of the OnePlus Nord 2T 5G.

Nightday teamed up with OG Esports and Red Bull Gaming to create a custom streaming room tailored specifically for n0tail; one of the most celebrated esports athletes in the world.

Samsung launched the world’s first Dual UHD gaming monitor. We built a creator-led campaign that made the product land natively and scale from Nordics to global.

Gucci entered esports with a credibility challenge. We activated GeT_RiGhT to anchor the academy in real culture and make the initiative land authentically with players.