Charity Subathon
On December 16th, 2022, Jaxstyle, in collaboration with Nightday, launched a charity-subathon on Twitch in support of the Danish Mental Health Fund, Psykiatrifonden.
Year:
2022
Industry:
Charity
Team:
1 creator, full in-house production and multi-platform rollout
The Problem
The primary objectives of the event were to raise awareness around the importance of mental health and to generate donations for Psykiatrifonden to support their services and initiatives. The target audience for the event was the general Danish population, with a particular emphasis on those concerned with the importance of mental health awareness and support.
Solution
The charity event’s promotional efforts, led by Nightday, resulted in significant engagement across various platforms: • Instagram garnered 825K Impressions • TikTok received 281K views, • Twitch recorded 316K hours of watch time • YouTube generated 1,076,200 Impressions. These numbers reflect the success of the event in reaching and engaging with the audience. In addition to the online engagement, the event received national media coverage from major Danish news outlets such as Danmarks Radio, TV2, Ekstrabladet, and BT. This extensive coverage was facilitated by Nightday’s proactive outreach efforts. The media coverage helped to amplify the message of mental health awareness and the importance of supporting organizations like Psykiatrifonden.
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