Limited Edition Counter-Strike Watch
The collaboration between Nightday, Ditur, and Jacob ‘Pimp’ Winneche resulted in a well-crafted timepiece that showcased the perfect fusion of gaming aesthetics and luxury watchmaking.
Year:
2022
Industry:
Luxury goods & personal accessories
Team:
1 creator, full in-house production and multi-platform rollout
The Problem
In that sense, our collaborative efforts, involving Ditur, Jacob ‘Pimp’ Winneche, and Nightday, led to a milestone accomplishment: the creation of a custom one-of-a-kind timepiece exclusively designed for the CS:GO-community.
Solution
Naturally, we followed up with an extensive marketing campaign primarily aimed towards targeting CS:GO-players and gaming enthusiasts with an interest in watches. Throughout the campaign, we utilized Jacob ‘Pimp’ Winneche’s platforms; Twitch, Twitter, Instagram, and YouTube to reach said audience. The positive response from the CS:GO community and watch enthusiasts exceeded our expectations, generating a significant buzz around the product. We received countless messages and inquiries about the unique features of the watch and its availability in different regions. The pre-sale sold out in less than 2 hours – and following the official launch a lot of watch-enthusiasts acquired the watch.
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