Case Study
Case Study
OnePlus Nord 2T
Leveraging Finn ‘Karrigan’ Andersen’s status as an esports icon, OnePlus and Nightday joined forces to create a dynamic and engaging marketing campaign for the launch of the OnePlus Nord 2T 5G.
Year:
2022
Industry:
Consumer Electronics
Team:
1 creator, full in-house production and multi-platform rollout
The Problem
How can a company effectively integrate the electronics and gaming industries — leveraging top esports talent like karrigan and innovative mobile technology such as OnePlus — to expand brand reach and engage a broader, gaming-focused audience through a compelling marketing campaign?
How can a company effectively integrate the electronics and gaming industries — leveraging top esports talent like karrigan and innovative mobile technology such as OnePlus — to expand brand reach and engage a broader, gaming-focused audience through a compelling marketing campaign?
Merging the worlds of electronics and gaming is something that can expand a company’s reach like no other, especially when combining the best esports has to offer in terms of players together with the leading developer in mobile technology. This is what sparked the idea for our marketing campaign featuring Karrigan as one of the faces of the new OnePlus Nord 2t 5G phone.
With the help of karrigan
ONEPLUS ENTERS ESPORTS
With the help of karrigan
ONEPLUS ENTERS ESPORTS
With the help of karrigan
ONEPLUS ENTERS ESPORTS
marketed for gamers
OnePlus Nord 2T 5G
marketed for gamers
OnePlus Nord 2T 5G
marketed for gamers
OnePlus Nord 2T 5G
Across multiple platforms
Marketing campaign
Across multiple platforms
Marketing campaign
Across multiple platforms
Marketing campaign
Solution
From the get-go, Nightday, as a leading media and marketing company, ensured a seamless and effective campaign execution. That is, from ideation to implementation, our team worked closely with karrigan and OnePlus to deliver a comprehensive and impactful marketing strategy that showcased the unique selling points of the OnePlus Nord 2T 5G.
From the get-go, Nightday, as a leading media and marketing company, ensured a seamless and effective campaign execution. That is, from ideation to implementation, our team worked closely with karrigan and OnePlus to deliver a comprehensive and impactful marketing strategy that showcased the unique selling points of the OnePlus Nord 2T 5G.
The campaign involved the creation of high-quality content, including: • commercial videos, • photos • social media posts All tailored to resonate with Finn ‘Karrigan’ Andersen’s fanbase and the wider esports audience in general. By strategically utilizing YouTube, Instagram, and Twitter, we aimed to maximize reach and brand exposure.
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Book a free 30-minute call.
My job is to make sure you leave the first call with a clear, actionable plan.
Jessica Burns
Client Success Manager
YOUR FIRST STEP
Book a free 30-minute call.
My job is to make sure you leave the first call with a clear, actionable plan.
Jessica Burns
Client Success Manager
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Whether you have questions or just want to explore options, we’re here.
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Ready to start?
Get in touch
Whether you have questions or just want to explore options, we’re here.