Case Study
Case Study
AMD - Dreamstream
The Dreamstream campaign, a collaboration between Nightday and AMD, brought together top esports athletes and content creators like Tobii, N0tail, Topson, Jokerd, BikiniBodhi, GeT_RiGhT, Broxah, and Matafe to celebrate the launch of the Ryzen 7000 processor series.
Year:
2022
Industry:
Gaming Hardware / Consumer Electronics
Team:
8 creators, full in-house production and multi-platform rollout
The Problem
The objective of the AMD Dreamstream campaign was twofold; to generate awareness and build excitement for the Ryzen 7000 processor series and AMD, all while providing an entertaining experience for the target audience.
The objective of the AMD Dreamstream campaign was twofold; to generate awareness and build excitement for the Ryzen 7000 processor series and AMD, all while providing an entertaining experience for the target audience.
The campaign primarily focused on engaging gamers in Scandinavia, recognizing their significance as the key audience.
BIGGEST CREATORS IN THE NORDICS
SCANDINAVIAN FOCUS
BIGGEST CREATORS IN THE NORDICS
SCANDINAVIAN FOCUS
BIGGEST CREATORS IN THE NORDICS
SCANDINAVIAN FOCUS
8 creators livestreaming at once
1.5M live views
8 creators livestreaming at once
1.5M live views
8 creators livestreaming at once
1.5M live views
Promoted on social media
2M impressions
Promoted on social media
2M impressions
Promoted on social media
2M impressions
Solution
Through engaging gameplay sessions in Human Fall Flat and Midnight Ghost Hunt, these influencers showcased the power and performance of AMD’s latest technology, while entertaining their Scandinavian audience across multiple platforms.
Through engaging gameplay sessions in Human Fall Flat and Midnight Ghost Hunt, these influencers showcased the power and performance of AMD’s latest technology, while entertaining their Scandinavian audience across multiple platforms.
By utilizing Twitter, Twitch, and Instagram as the primary channels and platforms, the campaign effectively reached and engaged the desired audience, resulting in impressive engagement and viewership metrics. With 483K hours watched and 1.5 million live views on Twitch, along with 1,907,589 impressions across social accounts such as Twitter and Instagram, the Dreamstream campaign made a significant impact and successfully elevated awareness of AMD’s innovative Ryzen 7000 processor series.
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My job is to make sure you leave the first call with a clear, actionable plan.
Jessica Burns
Client Success Manager
YOUR FIRST STEP
Book a free 30-minute call.
My job is to make sure you leave the first call with a clear, actionable plan.
Jessica Burns
Client Success Manager
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Whether you have questions or just want to explore options, we’re here.