Case Study
Case Study
Me, Myself, Online - World's biggest streaming concert
Amidst the COVID-19 lockdown, Martin Jensen aimed to bring live music and festival vibes to people across the globe. The Me, Myself, Online tour included 8 spectacular events held at historic and unique sites in Denmark.
Year:
2021
Industry:
Music & entertainment
Team:
1 creator, full in-house production and multi-platform rollout
The Problem
The overarching objectives and goals of the campaign were to establish a global community and movement around live music during the pandemic, providing a much-needed dose of entertainment, while also enhancing the brand presence of Martin Jensen.
The overarching objectives and goals of the campaign were to establish a global community and movement around live music during the pandemic, providing a much-needed dose of entertainment, while also enhancing the brand presence of Martin Jensen.
Primarily aimed at live music enjoyers, young adults, teenagers, and festival enthusiasts, the project utilized Twitch as well as Martin Jensen’s social platforms as the main channels for reaching out to and engaging with the target audience.
DJ TOUR DURING A PANDEMIC
8 cities
DJ TOUR DURING A PANDEMIC
8 cities
DJ TOUR DURING A PANDEMIC
8 cities
LIVESTREAMED INTERNATIONALLY
1.5M viewers
LIVESTREAMED INTERNATIONALLY
1.5M viewers
LIVESTREAMED INTERNATIONALLY
1.5M viewers
Collaboration with partners
Razer & Red Bull
Collaboration with partners
Razer & Red Bull
Collaboration with partners
Razer & Red Bull
Solution
Drawing upon our extensive gaming industry know-how, Forevr facilitated Martin Jensen’s seamless foray into the realm of Twitch-based music performances. This led to an overwhelming viewership, setting a precedent for similar initiatives. Subsequent to these online events, and in response to easing global restrictions, the ‘Me, Myself, Live’ events took place, attracting over 3000 attendees at venues like AKKC in Aalborg and Falkoner Salen in Copenhagen.
Drawing upon our extensive gaming industry know-how, Forevr facilitated Martin Jensen’s seamless foray into the realm of Twitch-based music performances. This led to an overwhelming viewership, setting a precedent for similar initiatives. Subsequent to these online events, and in response to easing global restrictions, the ‘Me, Myself, Live’ events took place, attracting over 3000 attendees at venues like AKKC in Aalborg and Falkoner Salen in Copenhagen.
Throughout the 8 shows, Me, Myself, Online secured the 10th spot for the most-watched event within gaming and music on Twitch, with 1.5 million viewers and more than 40,000 concurrent viewers per show. It furthermore made national news in Denmark and made worldwide waves.
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Book a free 30-minute call.
My job is to make sure you leave the first call with a clear, actionable plan.
Jessica Burns
Client Success Manager
YOUR FIRST STEP
Book a free 30-minute call.
My job is to make sure you leave the first call with a clear, actionable plan.
Jessica Burns
Client Success Manager
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Get in touch
Whether you have questions or just want to explore options, we’re here.