Case Study
Case Study
Redbull Custom Gaming Room
Nightday teamed up with OG Esports and Red Bull Gaming to create a custom streaming room tailored specifically for n0tail; one of the most celebrated esports athletes in the world.
Year:
2022
Industry:
Esport / Gaming / Partnerships
Team:
1 creator, full in-house production and multi-platform rollout
The Problem
Throughout the project, our main objective was to fulfill n0tail’s vision of an extraordinary gaming room while simultaneously engaging a global audience through effective promotion.
Throughout the project, our main objective was to fulfill n0tail’s vision of an extraordinary gaming room while simultaneously engaging a global audience through effective promotion.
Moreover, the accomplishments attained through the cooperation of Nightday, OG Esports, Red Bull Gaming, and n0tail himself are worth highlighting. This fruitful alliance serves as a testament to our prowess in uniting industry leaders and orchestrating memorable experiences for esports athletes and their loyal fanbase.
FOR N0TAIL
CREATING A GAMING ROOM
FOR N0TAIL
CREATING A GAMING ROOM
FOR N0TAIL
CREATING A GAMING ROOM
ACROSS ALL PLATFORMS
FULL-SCALE MARKETING CAMPAIGN
ACROSS ALL PLATFORMS
FULL-SCALE MARKETING CAMPAIGN
ACROSS ALL PLATFORMS
FULL-SCALE MARKETING CAMPAIGN
UNITING INDUSTRY LEADERS
OG x RED BULL
UNITING INDUSTRY LEADERS
OG x RED BULL
UNITING INDUSTRY LEADERS
OG x RED BULL
Solution
We worked closely with n0tail to design a space that matched his personality and desires, while Red Bull’s production team brought the vision to life in his Sunflower House in Portugal. After completing the gaming room, Red Bull produced commercials showcasing the space, and Nightday spearheaded a full-scale marketing campaign on n0tail’s behalf, including the hero video assets and promotion across his social platforms
We worked closely with n0tail to design a space that matched his personality and desires, while Red Bull’s production team brought the vision to life in his Sunflower House in Portugal. After completing the gaming room, Red Bull produced commercials showcasing the space, and Nightday spearheaded a full-scale marketing campaign on n0tail’s behalf, including the hero video assets and promotion across his social platforms
Our promotional efforts yielded remarkable results, as evidenced by the key performance metrics. The marketing campaign for n0tail’s Red Bull Gaming Room achieved an impressive 2 million impressions, underscoring the succesful efforts of our collaboration and the extensive visibility garnered through our promotional endeavors. Throughout the project, Nightday acted as n0tail’s management, ensuring a seamless partnership experience.
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Book a free 30-minute call.
My job is to make sure you leave the first call with a clear, actionable plan.
Jessica Burns
Client Success Manager
YOUR FIRST STEP
Book a free 30-minute call.
My job is to make sure you leave the first call with a clear, actionable plan.
Jessica Burns
Client Success Manager
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Whether you have questions or just want to explore options, we’re here.