completed client projects
Who we are: CONNECTING TALENT, MEDIA AND TECHNOLOGY
We believe the best campaigns come from being close to the work. That’s why we run talent, media and technology as one system instead of separate layers.
Built with leading creators
and global brands across gaming and culture
Built with leading creators
and global brands across gaming and culture
Average Team KDA
1.5
Average Team KDA
1.5
Average Team KDA
1.5
Missions Completed
1000+
Missions Completed
1000+
Missions Completed
1000+
HEADSHOT RATE
47%
HEADSHOT RATE
47%
HEADSHOT RATE
47%
The team
Think it. Do it.
We’re operators first. Campaigns, talent and product built side by side, with a focus on execution over theory.
Marco Villarroel
CO-CEO & Founder
15 years in the entertainment industry. Creative & technical.
Marco Villarroel
CO-CEO & Founder
15 years in the entertainment industry. Creative & technical.
Marco Villarroel
CO-CEO & Founder
15 years in the entertainment industry. Creative & technical.
Marc Ogihara
CO-CEO & Founder
12 years in the entertainment industry. Sales & finance.
Marc Ogihara
CO-CEO & Founder
12 years in the entertainment industry. Sales & finance.
Marc Ogihara
CO-CEO & Founder
12 years in the entertainment industry. Sales & finance.
Nicolai Jensen
Commercial Lead
Ex-esports professional, 10+ years in the entertainment industry. Commercial & execution.
Nicolai Jensen
Commercial Lead
Ex-esports professional, 10+ years in the entertainment industry. Commercial & execution.
Nicolai Jensen
Commercial Lead
Ex-esports professional, 10+ years in the entertainment industry. Commercial & execution.
Kristian Jespersen
Social & Content Lead
7+ years in the entertainment industry. Socials, content & engagement.
Kristian Jespersen
Social & Content Lead
7+ years in the entertainment industry. Socials, content & engagement.
Kristian Jespersen
Social & Content Lead
7+ years in the entertainment industry. Socials, content & engagement.
why us?
We believe most of this industry breaks between strategy and execution. It looks right on paper, but falls apart when it runs. Our approach is simple. Keep everything connected, stay close to the work, and remove what slows it down.
We believe most of this industry breaks between strategy and execution. It looks right on paper, but falls apart when it runs. Our approach is simple. Keep everything connected, stay close to the work, and remove what slows it down.
The result is fewer moving parts, better alignment, and campaigns that perform.
What makes us different
01
We don’t separate functions.
Talent, media and technology run as one system.
01
We don’t separate functions.
Talent, media and technology run as one system.
02
We stay close to execution.
No layers between idea and delivery.
02
We stay close to execution.
No layers between idea and delivery.
03
We build what we need.
Systems shaped around how campaigns actually run.
03
We build what we need.
Systems shaped around how campaigns actually run.
Marco Villarroel
Co-CEO, Nightday
10
What we believe
We don’t chase quick ideas. We build things people care about. If it doesn’t feel real it doesn’t work. If it doesn’t work we don’t ship it.
We don’t chase quick ideas. We build things people care about. If it doesn’t feel real it doesn’t work. If it doesn’t work we don’t ship it.We build things that actually work in the real world.
2019
Built one of the strongest creator networks in the Nordics working directly with top talent across gaming and culture
2022
Expanded into full campaign execution connecting brands, creators and distribution
2024
Started building our internal operating systems Teamful & Label Copy, to run campaigns, talent, music releases and data in two vertical systems
2026
Launching the platforms publicly bringing the same system to brands, agencies and the music industry
Marco Villarroel
Co-CEO, Nightday
10
What we believe
We don’t chase quick ideas. We build things people care about. If it doesn’t feel real it doesn’t work. If it doesn’t work we don’t ship it.
We don’t chase quick ideas. We build things people care about. If it doesn’t feel real it doesn’t work. If it doesn’t work we don’t ship it.We build things that actually work in the real world.
2019
Built one of the strongest creator networks in the Nordics working directly with top talent across gaming and culture
2022
Expanded into full campaign execution connecting brands, creators and distribution
2024
Started building our internal operating systems Teamful & Label Copy, to run campaigns, talent, music releases and data in two vertical systems
2026
Launching the platforms publicly bringing the same system to brands, agencies and the music industry
Marco Villarroel
Co-CEO, Nightday
10
What we believe
We don’t chase quick ideas. We build things people care about. If it doesn’t feel real it doesn’t work. If it doesn’t work we don’t ship it.
We don’t chase quick ideas. We build things people care about. If it doesn’t feel real it doesn’t work. If it doesn’t work we don’t ship it.We build things that actually work in the real world.
2019
Built one of the strongest creator networks in the Nordics working directly with top talent across gaming and culture
2022
Expanded into full campaign execution connecting brands, creators and distribution
2024
Started building our internal operating systems Teamful & Label Copy, to run campaigns, talent, music releases and data in two vertical systems
2026
Launching the platforms publicly bringing the same system to brands, agencies and the music industry
11
about AI for business
News
11
about AI for business
News
11
about AI for business
News
12
Help & Info
FAQ
01
How do you typically work with brands?
We run campaigns end to end - strategy, creator selection, execution, reporting. You don’t manage creators directly, we do. Most partners work with us on multi-campaign or ongoing setups rather than one-offs.
02
What kind of budget is required?
Budgets depend on scope, creators and platforms. Most campaigns sit between €15,000 and €100,000+. We don’t run low-budget or unpaid activations.
03
Do you only work with your own creators?
No. We use both our own roster and external creators when it makes sense. The focus is always the right fit for the campaign, not limiting to a fixed pool.
04
What platforms do you cover?
Primarily Twitch, YouTube, TikTok and Instagram and paid media. We build campaigns based on where the audience actually engages, not fixed formats.
05
How do you measure performance?
We track reach, engagement and campaign-specific actions through our internal tools. Benchmarks are based on each creator’s historical performance, not generic averages.
01
How do you typically work with brands?
For campaign work, we recommend reaching out at least 4–6 weeks before your planned launch date. This gives us enough time to match the right creators, align on briefs, and build a proper execution plan. For larger productions or event-based campaigns, 8–12 weeks is ideal. That said, if you're working with a tighter timeline, get in touch anyway and we'll tell you honestly what's possible.
02
What kind of budget is required?
Budgets depend on scope, creators and platforms. Most campaigns sit between €15,000 and €100,000+. We don’t run low-budget or unpaid activations.
03
Do you only work with your own creators?
No. We use both our own roster and external creators when it makes sense. The focus is always the right fit for the campaign, not limiting to a fixed pool.
04
What platforms do you cover?
Primarily Twitch, YouTube, TikTok and Instagram and paid media. We build campaigns based on where the audience actually engages, not fixed formats.
05
How do you measure performance?
We track reach, engagement and campaign-specific actions through our internal tools. Benchmarks are based on each creator’s historical performance, not generic averages.
Contact us directly
My role is to make sure every client feels supported from day one.
Nicolai Jensen
Commercial Lead
13
Ready to start?
Get in touch
Whether you have questions or just want to explore options, we’re here.
13
Ready to start?
Get in touch
Whether you have questions or just want to explore options, we’re here.
13
Ready to start?
Get in touch
Whether you have questions or just want to explore options, we’re here.